Skip to main content

Marketing Excellence

Capabilities

What kind of skills should your marketers have, especially in the post-pandemic era?

What we do

We work with you to design and roll-out a framework for marketing capabilities, and educate marketers on what is required to achieve excellence in marketing

What you get

Standardised responsibilities and a set of required capabilities for the role of your Marketing staff (from Marketing Director down to Brand Manager’s Assistant). Your marketers will be clear on where to focus and how to improve their marketing capabilities

Planning

Your brand plans look good, could they become great?

What we do

We work with you to design a marketing plan template to be used by marketers throughout the organisation

What you get

Your company’s Marketing Plans will become simple, efficient and easy-to-review documents which ‘tell the story’ of a brand, from market analysis and customer insight down to strategic choices, action plans and measures of success, and will be used in a consistent way throughout the brands

Company Image

Are your customers see ‘One Company’ when they interact with different employees?

What we do

We work with you to design a process for your marketers to keep records and manage overall relationship with customers (especially the key ones)

What you get

Those customers who are contacted by many people from your company’s staff, will start to see ‘ONE’ company, regardless of who is contacting them. Your marketers will ‘own’ customers’ overall engagement with your company

Cross-functional Teams

Are there any ‘silos’ in your organization? How teamwork and collaboration can be enhanced?

What we do

Together with you, we build and introduce a framework for Brand Team formation. Brand Team Meetings will become the bodies for information exchange and decision making

What you get

Your marketers will become the ‘conductors of the orchestra’ for their brand; they will orchestrate and be aware of everything related to it. ‘Silos’ between functions will be broken; all function involved will meet regularly to share information and make decisions with regards to a specific brand/market area

On-the-job-workshops

Are your marketers well trained for their role?

What we do

We work with you to run a series of workshops in marketing-related topics of interest

What you get

You will get a set, or a series of continuous education and learning workshops for your marketers, such as Insight generation, Financial Acumen, Problem Solving, Multi-channel Marketing, etc. based on your company’s needs

Selling Excellence

What set of skills should your Sales Leaders have? Do they spend enough time to coach their teams? Are your Sales Reps making good quality calls? Do they plan for their area effectively? Do they convey your company’s values to customers, or they just ‘sell’?
Read more

Commercial Excellence

Do your people know the company’s dashboard? Can they really tell how the company is doing? Do they know what ‘good performance’ looks like and how it is rewarded? Can they tell how their choices are linked to outcome? Do they know where to focus for course correction?
Read more