Practical Bites

Two years ago, the COVID-19 pandemic began to spread across the world. One after the other, the countries were being hit by the virus spread. There was one country in particular, however, which suf…

Let me introduce Tom, a middle-level marketer, who works for a middle-sized company. He is responsible for a company’s brand, he knows the brand, knows the environment, analyses the competitors’ …

Ask mathematicians, and they’ll tell you that the numbers never lie, they’re always telling the truth. Then, ask an economist, and you’ll probably get a completely different answer: “torture the …

When my children were young, they were repeatedly asking ‘why?’ when they were trying to make sense of the world around them. Every child does it. “Dad, why the sky is blue?” “Because of the ligh…

Customer centricity has become the modern ‘mantra’ of companies regardless of the business sector. You could easily find a statement about it in a company’s philosophy, values, or operating model…